Sales Objection Directory
Explore example responses to common objections, why they may work, and how to adapt them to your offer. These are starting points, not guaranteed scripts.
Start with the four-step objection-handling framework, then use the examples below to diagnose specific price, timing, authority, competition, and status-quo concerns.
Pricing
How to Handle "It's Too Expensive" in B2B SaaS
Competition
How to Handle "We Already Use a Competitor" in Cold Calls
Stalls
How to Overcome the "Send Me an Email" Brush-Off
Timing
How to Explore "This Isn't a Priority Right Now"
Authority
Navigating "I Need to Run This By My Manager"
Build vs Buy
Exploring the "We Can Build It Internally" Objection
Stalls
Responding to "We're Just Looking Around"
Timing